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Canned Heat: The Underdogs Who Brought Blues to the Woodstock Generation


They weren’t the flashiest band. They didn’t have the arena-rock theatrics or the Beatlemania-level fame. But Canned Heat? They were cool in a way that didn’t need to scream about it. A group of blues-loving misfits who carved out their own lane in a world of psychedelic riffs and polished pop. Their sound was raw, their energy electric, and their story? Let’s just say it was as unpredictable as the times they lived in.


You’ve heard “Going Up the Country” and “On the Road Again.” But here’s a deeper dive into the band, the boogie, and the chaos that made them legends.





The Origin Story: Blues Obsessed Misfits

Canned Heat started as a passion project for two blues enthusiasts: Bob “The Bear” Hite and Alan “Blind Owl” Wilson. These weren’t just casual fans of the genre—they were archivists, historians, and borderline fanatics. Hite, a larger-than-life figure (in both personality and stature), had a blues collection that could rival any museum. Wilson, a reserved genius with a falsetto voice that could cut through the noise, was a walking encyclopedia of pre-war blues. Together, they built Canned Heat into a band that wasn’t just influenced by the blues—it was the blues, repackaged for the counterculture.


The Boogie Kings of Woodstock

When you think of Woodstock, you think of Jimi Hendrix shredding the “Star-Spangled Banner” or Janis Joplin commanding the crowd. But Canned Heat’s set? It was the heartbeat of the festival. They were the band that got everyone moving, proving that boogie wasn’t just a sound—it was a state of mind.

“Going Up the Country” became an anthem for the festival generation, a song that captured the spirit of freedom and escape. It wasn’t loud or flashy—it was hypnotic, like a road trip on a summer day where the destination doesn’t matter as long as you’re moving.


What You Might Not Know About the Band


  1. Alan Wilson Was an Environmentalist Before It Was Cool Decades before climate change became mainstream, Alan “Blind Owl” Wilson was writing songs about it. His lyrics in “Poor Moon” reflect his deep concern for the planet, and he was known for his love of nature, often camping alone in the wilderness.

  2. Bob Hite’s Blues Collection Was Legendary Hite didn’t just collect records—he hoarded them. His collection of blues 78s and rarities was unmatched. He wasn’t just a singer; he was a historian, someone who saw it as his duty to keep the roots of the blues alive.

  3. The Tragic Endings Both Hite and Wilson lived hard and died young. Wilson, the band’s creative soul, tragically passed at 27 from a drug overdose—a member of the infamous “27 Club.” Hite, the larger-than-life frontman, died of a heart attack in 1981. Their stories are a reminder of the fine line between genius and self-destruction.

  4. They Were True Blues Revivalists Long before the blues became fashionable in rock, Canned Heat was paying homage to the greats. They collaborated with John Lee Hooker on the album Hooker 'n Heat, one of the first full-length albums where a blues legend joined forces with a rock band.

  5. They Never Fit the Mold Canned Heat didn’t care about being pretty or polished. They weren’t trying to be pop stars. They were boogie revivalists, playing music that made people move. That authenticity is what made them timeless.


Canned Heat wasn’t a band chasing fame or radio hits—they were students of the blues, taking a sound born from pain and turning it into something alive and unstoppable. They were rough around the edges, unapologetically themselves, and the kind of band that could make a festival crowd forget everything but the rhythm.


Their music still holds up because it wasn’t tied to a trend—it was rooted in something deeper. Canned Heat is a reminder that cool isn’t about trying too hard. It’s about being real, digging into the roots, and letting the music do the talking.


Listen to Canned Heat TodayIf you’ve never gone down the rabbit hole of Canned Heat’s music, now’s the time. Start with Boogie with Canned Heat, dive into Hooker 'n Heat, and let yourself get lost in the blues boogie.

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CONCEPT IMAGE FOR THE BE HERE NOW SONG BY GEORGE HARRISON.

Be Here Now: The Visual and Spiritual Odyssey

There’s a quiet kind of power in George Harrison’s “Be Here Now.” It’s not a song that demands attention—it earns it. Inspired by Ram Dass’ book of the same name, it’s a call to presence, a meditation wrapped in melody. And when the George Harrison estate, Dark Horse Records, and BMG Music reached out to us at The Newton Agency to create the official lyric video, we knew this wasn’t just another project.


This was a responsibility—to the song, to the book, and to the people who’ve been changed by both.


The Art of Be Here Now

Ram Dass’ Be Here Now isn’t just a book. It’s a relic of counterculture, a manual for seekers, a trip through time and space on yellowed pages. The hand-stamped illustrations and rough-edged lettering feel more alive than most digital designs you’ll see today. Every page breathes with meaning.

Until now, no one had been granted the rights to use these illustrations in any media. When we got the green light, we treated it like stepping into a temple. This wasn’t about slapping art onto a screen. It was about weaving it into George’s song, creating something that felt sacred and raw, like the music and the book were having a conversation.



CONCEPT IMAGE FOR THE BE HERE NOW SONG BY GEORGE HARRISON.

IMAGE FROM  RAM DASS BE HERE NOW BOOK
CONCEPT IMAGE FOR THE BE HERE NOW SONG BY GEORGE HARRISON.

The Song and the Shift

“Be Here Now” came from a pivotal moment in George’s life. He wasn’t just writing songs—he was writing himself into a new existence. Escaping the industry machine, George dove into spiritual transformation, trading the superficial for the eternal. The song is less a performance and more a reflection, a guide to stepping into the present moment.


Ram Dass’ book was a huge influence. Harrison’s song echoes the teachings of presence, humility, and surrender found in Be Here Now. It’s a sonic extension of those pages, and the connection between the two couldn’t be ignored.


The Storyline: Metamorphosis and Enlightenment


We wanted the video to feel like more than a lyric video. This needed to be a journey—a visual meditation that mirrored George’s transformation and the spiritual awakening Ram Dass wrote about. The theme? Metamorphosis.


Both Leah and Mathew, the creative leads at TNA, have owned a copy of Be Here Now for years. It’s the kind of book that’s always within reach—sitting on the coffee table, pages worn from being flipped through during quiet moments (or, let’s be honest, while enjoying a joint on the floor). It’s not just a book. It’s a companion for reflection, for getting lost and finding yourself at the same time.

We dove deep into the book, studied its layers, its symbols. We revisited George’s life, his music, and his journey from an industry product to a man spiritually free. This wasn’t just a design challenge. It was a spiritual exercise, asking ourselves: How do we visually tell the story of transformation, of letting go, of becoming?


The result was a narrative that reflected George’s journey: starting in chaos and control, moving through self-reflection, and emerging into spiritual clarity. A butterfly’s metamorphosis became the perfect metaphor—change, growth, and flight.


CONCEPT IMAGE FOR THE BE HERE NOW SONG BY GEORGE HARRISON.


The Process: Honoring Two Legends

Bringing this vision to life wasn’t about us—it was about the art, the message, and the responsibility of holding two legacies in our hands. The original Be Here Now illustrations were the backbone of the video. They weren’t just used—they were reimagined. Every frame was built with intention, ensuring the visuals felt timeless and true.


We animated and designed around the art, layering in transitions that spoke to the book’s themes while matching the flow of George’s music. The pacing, the colors, the movement—it all had to feel like stepping into a meditative state.



Here’s a glimpse of the original illustrations from Ram Dass’ Be Here Now. These hand-stamped pieces carry an authenticity that can’t be replicated. For the first time, they’ve been brought to life in a new medium, seamlessly integrated into the video.


Take a moment to explore these works in their entirety, and see how they’ve been reimagined in the lyric video. It’s a rare chance to connect the dots between the book, the music, and the visuals.




Let us know in the comments which pieces resonate with you the most and how the visuals enhanced your experience of the song.


The Final Product: Watch the Video

The video isn’t just a lyric video—it’s a bridge between the art of Ram Dass and the music of George Harrison. It’s a love letter to their legacies, built with respect and intention.


Why This Matters

This project wasn’t just about creating something visually beautiful—it was about honoring the spiritual depth of two cultural icons. It’s a testament to the power of art and music to transcend time, to connect us to something larger than ourselves.

For us at TNA, this wasn’t work. It was a privilege.



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