BRANDS WE HAVE BUILT WITH
THE STUDIO
Start with the idea. Build outward.
A strong visual identity cannot rescue an unresolved idea. A beautiful place cannot survive without a reason for people to care about it.
So our work begins upstream. We help define what the thing should be, what it should mean, how it should feel, and how that thinking should carry through every touchpoint that follows.
BRANDING ENGAGEMENTS
The full build. Strategy, naming, identity, guidelines, your Brand Command Center and the collateral you need to launch. For a brand starting from nothing, or one that has outgrown what it has.
CONCEPT DEVELOPMENT
For physical places. We define what the business actually is and what the building has to do before anyone draws a plan, then build the brand and the spatial direction around it. Cafes, restaurants, shops, hotels and mixed-use.
WORKROOM & PARTNERS
GEORGE HARRISON, BE HERE NOW
RISE WITH APOLLO COFFEE
DUVIN DESIGN CO.
THE PEOPLE SHAPING THE IDEA STAY CLOSE TO THE WORK.
TNA does not build strategy in one room and send the work down a production chain.
Strategy, creative direction, art and design remain connected.
Leah leads the creative direction and design of the work and remains the primary creative relationship with clients.
Mathew works across strategy, digital implementation, business thinking, systems and new ways the brand can create value.
Specialist collaborators can join when the work requires them, but the creative center stays with TNA.
GUIDED BRAND STRATEGY · $499
NOBODY CAN EXPLAIN THEIR VISION IN A ONE HOUR MEETING
You have been carrying this idea around for months. Then someone puts you on a Zoom and gives you an hour to explain it, and what comes out is a fraction of what is in your head. That is not your fault. It is the format.
This takes the meeting away. It is a private portal that asks you one question at a time, and you answer by talking. Hit record, say what you think, stop, come back tomorrow. Nobody is watching, nothing is timed, and there is no one across the table waiting on you to be articulate.
The questions are the part you will not find anywhere else. They come from artists who build brands, so they go after where the idea came from, what you want someone to feel walking in, and what they tell their friend afterward.
That is where depth comes from, and depth is the whole difference. When you come to us, we build the identity, the art, the collateral and the website from what you actually said, which is how you end up with work that articulates your idea instead of just a logo suite, a guideline and some mockups.
It is yours either way. Build from it yourself or bring it to us.
FEATURED PROJECT
Specialty coffee mastered the product and needed the feeling & world around it.
SITUATION
March 73 arrived with exceptional sourcing, a philosophy worth building on and a real reason to exist. What it did not have yet was a world.
DIAGNOSIS
The idea was there. It was not defined yet. We ran the Guided Brand Strategy to find the root of it, then worked outward from that root: what the brand believes, who it is for, how it should sound, and the things it will never do.
DECISION
Build the brand around the table. A pot of coffee, the people you like, the crossword, the game, the conversation with nowhere to be. The coffee is the reason to sit down. The brand is everything that happens once you do.
WHAT TNA BUILT
Positioning, brand foundation and voice, the full identity system, packaging, badges, patterns, illustration, merch and the brand manual.
01 STRATEGY
Guided Brand Strategy, founder intelligence, positioning, voice, audience, offer, proof and strategic foundation.
02 IDENTITY
Creative direction, logo suite, typography, color, graphic language, original art, & art direction.
03 COLLATERAL
The priority places the new identity needs to work first. Packaging, launch creative, merch, posters, campaign work and other business-specific collateral.
04 HANDOFF
Complete guidelines, final assets, Brand Command Center and a brand that is ready to operate.
SOMETIMES THE BRAND
IS A PLACE.
Hospitality, mixed-use, retail and destination concepts need more than graphics. They need a reason to exist.
A reason to return.
A way the physical environment, brand, programming, commercial model and community experience
reinforce one another.
TNA works upstream to help shape that idea,
then builds the creative world around it.
A CUSTOM BRAND DESERVES A CUSTOM DIGITAL WORLD.
We design and build websites in Wix Studio and Shopify,
depending on the business. The visual content is developed with the site rather than pulled from the same stock libraries everyone else is using.
Custom graphics, compositions, typography, image treatment and digital creative direction make the website an extension of the brand rather than a container for it.
Isaiah 54:17 No weapon that is formed against thee shall prosper.
Located in Arizona