You Have The Idea.
You Just Don't Have A Brand Yet.
Most founders can describe what they're building; but they can't document it, position it, or make it look like what they actually want.
That's not a vision problem. That's where we start.
DESIGN MADE
EASY.
START HERE.
ROADMAP BEFORE
STRATEGY.
Built for how branding works now.
Most brand documents were built for designers.
Never built for founders. Never built for content. Never built for SEO. And nobody built one for GEO or AI tools — until now.
The Guided Brand Strategy™ is your Roadmap.
You bring the raw vision. Through six proprietary frameworks, guided questionnaires, & worksheets, we help you think it through, articulate it clearly, & push it far enough that it can actually be built from so you can actually build a strategy.
For $499, you walk away with a documented vision.
Structured for strategy, helping you flush out your vision with enough depth for SEO and GEO & future content and engagement.
FOUNDER REVIEW- Included!
This is where your brand stops being a draft and becomes a direction.
After you complete the GBS, we step in to review, refine, and finalize everything so it holds up in the real world. Not a quick skim. We read how you think, how you're positioning, what you're actually trying to build.
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A fully clarified brand position: clear, differentiated, and easy to communicate
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A defined brand voice that sounds auhentic
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A refined client avatar: who you're speaking to and how the brand connects
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Core messaging that translates across your site, content, offers, and launches
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Brand alignment across all sections: gaps identified and fixed
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Strategic direction for what comes next: DESIGNFLOW™ content, or launch.
This is where your brand gets sharpened, grounded, and ready to build from.
ALREADY PAST
THE ROADMAP?
Already have the strategy. Already have the brand. You just need someone to build with...
DESIGNFLOW™ IS FOR THOSE WHO ARE PAST THE THINKING STAGE
DESIGNFLOW™ is for founders who are past the thinking stage and into execution. If your direction is set but your brand still isn't showing up the way it should across your site, your content, your collateral, your campaigns, this is the system that fixes that.
One subscription. One team. Strategy, identity, collateral, creative direction, and website handled inside one clear direction, without starting over every time something needs to get done.
DESIGNFLOW™ PLANS
STANDARD MEMBERSHIP
For serious startup Founders.
Brand strategy.
Identity + logo suite.
Core collaterals.
A complete brand foundation in 90 days.
Under $10k.
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One active request at a time.
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Unlimited revisions.
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Senior design direction included.
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Fast turnarounds.
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Same team. No creative handoffs.
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Exclusive rights-managed license.
Structured. Focused. On-brand.
$3,000 / month
Upgrade or cancel anytime.
Enterprise engagements are available by assessment
for larger teams or custom needs.
FAQ's
WHY WOULDN’T I JUST HIRE A FULL-TIME DESIGNER? A senior designer costs well into six figures once you factor salary, benefits, and overhead. Most brands don’t have consistent enough demand to justify that. DESIGNFLOW™ gives you a senior-level team on demand. No payroll. No management layer. No long-term contracts. Scale when you need more. Pause when you don’t. IS THERE A LIMIT TO HOW MANY REQUESTS I CAN SUBMIT? There’s no limit to how many requests you can add to your queue. We work through them based on your membership: Standard — 1 active request at a time Premium — 2 active requests at a time As soon as one is completed, we move directly to the next. HOW FAST IS TURNAROUND? Most revisions and active requests are handled within 48 hours on average. Larger initiatives like brand systems, identity builds, or websites move in structured phases with consistent progress every 24–48 hours. Momentum stays intact. WHAT DOES 48 HOURS ACTUALLY MEAN? 48 hours is our average response time for revisions and active requests. That includes: • Color adjustments • Copy changes • Small additions or removals • File exports and format updates • Website edits and fixes • Ongoing communication and feedback It does not mean a full brand system is built in two days. Larger builds are delivered in phases until complete. WHO WILL I WORK WITH? You work directly with TNA’s in-house team. No outsourcing. No creative handoffs. No revolving freelancers. The longer we work together, the more aligned and efficient your brand becomes. HOW DO YOU HANDLE LARGE PROJECTS? We break larger initiatives into focused phases. You receive updates and deliverables every 24–48 hours depending on complexity. Clear milestones. No black holes. CAN I SWITCH PLANS? Yes. Standard — $3,000/month Premium — $5,000/month You can upgrade, downgrade, or pause anytime. Adjust based on workload. Not long-term contracts. WHO OWNS THE WORK? TNA retains ownership of all working files and creative frameworks. You receive usage rights based on your membership: Standard Membership Includes an Exclusive Rights Managed license for brand assets created specifically for your company. Your logo, brand identity, and internal business materials are yours to use. Premium Membership Includes a full Commercial License for broader use, including advertising, resale, large-scale campaigns, and extended distribution. If you need expanded rights beyond your current plan, additional licensing agreements are available by request, including Asset Transfer Options and custom commercial licensing.
PATINA JOURNAL
Branding, Taste & Creative Direction for Founders.
We write. About brands, about culture, about the ideas behind the work. If you want to understand how we think, start here.
STUDIO STORE
A curated shop for creators, visionaries, and brand builders.
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